May 22 2018
Digify, Inc., a subsidiary wholly owned by GMA New Media Incorporated (NMI), was part of the Philippine delegation supported by the Department of Trade and Industry (DTI) to the 28th Japan IT Week 2018, held from May 9 to 11 at Tokyo Big Sight, Tokyo, Japan.
DTI’s Export Marketing Bureau (DTI-EMB) partnered with the Philippine Trade and Investment Center (PTIC) – Tokyo, the Philippine Software Industry Association (PSIA), and the Department of Information Communication and Technology (DICT) in holding an Outbound Business Matching Mission (OBMM) for the IT-Business Process Management (BPM) sector and the country’s participation in the Japan IT Week 2018. The theme of the mission was “Go Global. Go Digital. Co-Create with the Philippines.”
Digify, Inc. is a techno-creative lab that specializes in sensor technologies such as augmented reality and beacon/proximity marketing, multimedia content production, and end-to-end software solutions for standalone digital and integrated marketing campaigns.
Digify’s membership to the PSIA is essential to achieving its goal of developing offshore markets. The PSIA’s collaboration with DTI-EMB and the DICT to promote the Philippine software companies provided the opportunity for delegates to join the business matching (B2B) sessions with potential Japanese clients. This was a major component of the DTI-EMB’s OBMM initiative for the IT-BPM sector. More than a hundred Japanese companies interested in Philippine software service providers participated in the series of B2B sessions that allowed Digify to present its leading-edge R&D solutions and applications.
“The Philippine software industry has already established a solid reputation for being innovative and world class. That is why first-world nations like Japan choose the Philippines to outsource their requirements for system and application development and other business functions. It was a distinct honor and privilege for Digify to be a part of the Philippine mission to the biggest IT event in Japan, one that has drawn over 120 Japanese companies that have already expressed interest to work and co-create with the Filipino service providers. I have met with companies who are keen on getting Digify on-board. Exciting times are up ahead. Thanks to the government agencies and PSIA for making all this possible” said Evert Chris Miranda, Digify’s General Manager, of the prospects that await the Philippine delegation.
The Philippine delegation also took part in the Software & Apps Development Expo (SODEC 2018), Japan’s largest exhibition, that featured a wide array of products for the development, operation, and maintenance of software and apps. This year, SODEC also included various segments of IT-BPM services covered under the Japan IT Week. Every year, hundreds of managers in information systems and software development visit SODEC to conduct face-to-face business discussions with exhibitors. Through the PSIA’s booth in SODEC, the Philippine delegation had the opportunity to distribute their company portfolios and meet clients who are in need of offshore services.
Initial deals closed from last year’s mission generated US$ 8.3 million as of December 2017 – the largest amount ever generated in the history of government-sponsored IT missions in Japan.
Japan is the third largest IT market in the world (US$ 173B), after the U.S. (US$ 661B) and China (US$ 179B). Japan's ICT growth is predicted to grow as Japanese companies seek to invest in ICT towards the fiscal year 2020.