July 01 2019
GMA Network’s First Vice President and Head of International Operations Joseph T. Francia is once again part of the roster of judges at the 2019 Excellence in Multicultural Marketing Awards (EMMA) by the New York-based National Association for Multi-Ethnicity in Communications (NAMIC).
The 2019 EMMA honors the industry’s best practices in developing and creating strategic and innovative multicultural marketing approaches in the media and entertainment field. For the second consecutive year, Francia will join a panel of industry experts from across the globe to choose the winners based on creativity and results in reaching multicultural audiences, which include African American, Asian, Hispanic, LGBTQ, disability communities, and other market segments.
As head of GMA International, Francia has been overseeing the business development, programming, marketing, operations, and distribution of the Network's international channels – GMA Pinoy TV, GMA Life TV, and GMA News TV International. Today, these channels have an estimate of two million viewers spanning in over 100 countries and territories worldwide.
Also under Francia's leadership, the Network’s flagship international channel, GMA Pinoy TV, became the only Asian network inducted in NAMIC’s first-ever EMMA Wall of Distinction along with media companies that have proven their commitment to excellence in multicultural marketing and for consistently winning the most EMMAs since 2014.
“On behalf of GMA International, I extend my appreciation to NAMIC for entrusting yours truly to become one of the judges again for the 2019 NAMIC EMMAs. We are also grateful to be once more included in this year’s EMMA Wall of Distinction together with some of the most well-known brands in the global media and entertainment industry. This is truly an honor for GMA Network and also for the country,” Francia expressed.
GMA Pinoy TV joins Comcast-NBCUniversal, HBO, International Media Distribution, and Maple Diversity Communications in the 2019 EMMA Wall of Distinction.