March 31 2020
GMA Network, through its environmental corporate social responsibility initiative Kapuso ng
Kalikasan, recently joined the Earth Hour 2020 in unity with World Wide Fund for Nature
(WWF) Philippines’ response to the growing need for environmental action.
Held last March 28, the Kapuso Network took part in encouraging Filipinos to switch their lights
off from 8:30 to 9:30pm.
GMA likewise switched off non-essential lights in certain areas in its Quezon City headquarters
as well as in its regional stations on the said day.
Also known as the world's largest grassroots movement for the environment, the Earth Hour is an effort to bring together millions of people around the world in a show of commitment for the
WWF-Philippines used this year’s celebration as an opportunity to launch is newest campaign
nationwide dubbed #ChangeTheEnding, which shows the public that there is now a great need
for awareness on the importance of nature and a healthy planet, and for long-term solutions to
the current environmental crisis.