GMA New Media exec joins The Wires APAC 2020's panel of judges | GMANetwork.com - Corporate - Articles
GMA New Media, Inc. (GMA NMI) Assistant Vice President for Digital Advertising Solutions Zari Leonardo was selected to be one of the judges for The Wires APAC 2020 awards.
GMA New Media exec joins The Wires APAC 2020's panel of judges
October 13 2020
GMA New Media, Inc. (GMA NMI) Assistant Vice President for Digital Advertising Solutions Zari Leonardo was selected to be one of the judges for The Wires APAC 2020 awards.
The Wires APAC recognizes the very best use of advertising technology and marketing technology across all aspects of media sales and media buying, as well as celebrating the use of technology, expertise, and innovation within the industry. The awards program is organized by ExchangeWire, a reputable UK-based data and intelligence provider which delves deep into the business of martech, ad tech, and programmatic advertising globally. The Wires expanded into launching a separate program for the Asia Pacific region in 2019.
The only representative from the Philippines, Leonardo lends her expertise to carefully assess all the entries for this year’s awards as she joins the panel made up of 18 of the most respected advertising professionals and industry leaders in the region.
As AVP for Digital Advertising Solutions of GMA NMI, Leonardo has established operational efficiencies and processes to support simultaneous online campaigns. Since joining NMI in 2016, Leonardo has made great contributions to the company’s digital business, including the creation of the Digital Ad Solutions team, which has helped grow digital ad revenues by 300 percent. She has also developed and implemented advertising solutions such as Brand Talk, which include branded stories, native advertising, and social media advertising.
Prior to NMI, Leonardo was Head of Sales for Pep, Inc. under Summit Media, where she implemented first-of-its-kind advertising solutions and activation campaigns such as the SPIN Viewing Series, SPIN Sidelines, and the Pep List.
"It's so nice to see such innovative executions, especially at a time like this when digital consumption is high. It is inspiring to see such creative and fresh executions. It is also quite validating that here at NMI, we have a deep and broad understanding of the latest tools, and the insight to determine which of these tools we should be investing in,” Leonardo expressed.
The winners of this year’s The Wires APAC will be announced virtually, with the date to be confirmed.
Comments
advertisement
May 5, 2021, 12:30 am Wednesday
Na-hulicam ang pamamaril ng dalawang gunmen sa isang lalaki sa Malolos, Bulacan.
Ang biktima, nakailag…
May 5, 2021, 12:20 am Wednesday
Na-hack umano ang mahigit 300,000 dokumento mula sa Office of the Solicitor General, ayon sa…
May 5, 2021, 12:05 am Wednesday
BIRTHDAY A LA "FIRST YAYA"
Inspired ng paborito niyang Kapuso series na "First Yaya" ang…
May 5, 2021, 12:00 am Wednesday
Imbes na sa amang may sakit, sa scammer napunta ang nalikom na donasyong P15,000 ng…
May 4, 2021, 11:09 pm Tuesday
Hindi hadlang ang kapansanan sa layuning karapat-dapat na ipaglaban.
Ito ang pinatunayan ng isang polio…
May 4, 2021, 10:21 pm Tuesday
Grand estafa o huwad na pangako ang itinawag ni dating Senior Associate Justice Antonio Carpio…
May 4, 2021, 9:57 pm Tuesday
"Paano nga ba magpa-rehistro?????"
It's easy as 1-2-3! ?? #RehiStrongTayo
May 4, 2021, 9:55 pm Tuesday
"Paano nga ba magpa-rehistro?????"
It's easy as 1-2-3! ?? #RehiStrongTayo
May 4, 2021, 9:51 pm Tuesday
Nagpabakuna na ng Sinopharm vaccine si Pangulong Duterte.
Ayon kay presidential spokesperson Harry Roque ang…
May 4, 2021, 9:50 pm Tuesday
PARALISADONG MISTER NA IPINAGPALIT NG KANYANG MISIS, MAG-ISANG BINUBUHAY ANG MGA ANAK!
Na-stroke, naging paralisado…
May 4, 2021, 9:10 pm Tuesday
Imbes na sa amang may sakit, sa scammer napunta ang nalikom na donasyong P15,000 ng…
May 4, 2021, 9:00 pm Tuesday
Nanay ka bang madalas mag-hysterical sa kakukulit na mga junakis? Makakarelate ka sa chika ni…
May 4, 2021, 8:53 pm Tuesday
PARALISADONG MISTER NA IPINAGPALIT NG KANYANG MISIS, MAG-ISANG BINUBUHAY ANG MGA ANAK!
Na-stroke, naging paralisado…
May 4, 2021, 8:00 pm Tuesday
BREAKING NEWS: President Glenn Acosta, nahulog na ang loob kay Yaya Melody! Matatanggap ba ito…
May 4, 2021, 7:37 pm Tuesday
"Papunta ka pa lang, pabalik na ako!" ????
Ano ang iconic lines ng nanay mo?…
May 4, 2021, 7:06 pm Tuesday
'yung kahit araw-araw mo ulamin solb na! ????
May 4, 2021, 7:00 pm Tuesday
May we have your attention, Kapuso abroad?
Let's take a look at the programs and…
May 4, 2021, 6:40 pm Tuesday
Na-hulicam ang pamamaril ng dalawang gunmen sa isang lalaki sa Malolos, Bulacan.
Ang biktima, nakailag…
May 4, 2021, 6:28 pm Tuesday
GMA NEWS 24 ORAS LIVESTREAM | MAY 4, 2021
Panoorin ang mas pinalakas na 24…
May 4, 2021, 6:28 pm Tuesday
GMA NEWS 24 ORAS LIVESTREAM | MAY 4, 2021
Panoorin ang mas pinalakas na 24…
April 21, 2023, 9:00 pm Friday #HeartsOnIce#Highlights: Grabe sa sobrang sweet, nilalanggam na rin kami dito!…
April 21, 2023, 9:00 pm Friday #KapusoRewind: Sana lahat ng kaibigan ganito, para less 'yung lungkot ko!
Watch FULL…
We use cookies to ensure you get the best browsing experience. By continued use, you agree to our privacy policy and accept our use of such cookies. For further information, click FIND OUT MORE.
Comments