The Hallyu wave continues its domination not only in the music and art scene but also in the realm of haute couture and fashion, as numerous Korean celebrities get tapped by luxury fashion houses to represent their brand and become their global ambassadors. Their glass skin looks and posh taste for designers could be the culprit of these collaborations.
From new to staple names in the industry, almost everyone's being noticed by these designer brands. BTS' Jimin is the latest addition to the list as he gets appointed by Christian Dior to become their new global ambassador. NewJeans' Danielle has also recently become the face of luxury fashion house Burberry. In 2022, Girls' Generation's Taeyeon was also tapped by Louis Vuitton to become its brand ambassador. NCT127's Jaehyun also had a match-made-in-heaven partnership with Prada.
But the list isn't exclusive to K-pop artists only. Korean actresses Shin Min-ah, Song Hye-kyo, Kim Go-Eun, Lee Min-ho, and Park Bo-gum also received invitations to become global ambassadors of various luxury labels.
Check out the list below to find out who these Korean celebrities are and what luxury brands they represent.
BLACKPINK's Jisoo became the global ambassador for luxury fashion house Christian Dior in 2021. Her Instagram feed is flooded with her in varying Dior bags and ensembles.
BLACKPINK's Rosé is also a global ambassador for classic and luxury brand Tiffany & Co. Whether she's gracing a fashion show or posing during a shoot, Rosé is always clad in the brand's jewelry.
Apart from Tiffany & Co., BLACKPINK's Rosé is also a global ambassador of luxury fashion house Yves Saint Laurent since 2020.
BLACKPINK's total performer Lisa is known for being the global ambassador of high fashion brand Bvlgari since 2020. Alongside Hollywood actresses Anne Hathaway and Priyanka Chopra, Lisa represents the brands in her photoshoots and fashion show looks.
BLACKPINK's Lisa is also famous for being the global ambassador of luxury fashion brand Celine since 2020. Spot her numerous Celine bag collection on her Instagram page.
The members wouldn't be complete of course without BLACKPINK's Jennie. Jennie is also a brand ambassador for luxury fashion house Chanel. Since 2018, the artist has been donning numerous ensembles from the designer brand.
BTS's Jimin has recently been announced as the new global ambassador for luxury fashion house Christian Dior.
Adding to the list is BTS's rapper and songwriter SUGA who's also recently announced as the new global ambassador for luxury fashion brand Maison Valentino.
Korean actress and singer IU joined luxury label Gucci as the brand's ambassador in 2022. Whether it's a casual shoot day or a fashion show, IU is always spotted wearing Gucci.
'Hometown Cha-Cha-Cha' and 'My Girlfriend is a Gumiho' star Shin Min-ah is also one of the Korean artists who represent luxury fashion house Gucci globally. Her sophisticated looks easily match the brand's personality.
Wonder Girls' HyunA is also making a name in the world of fashion as she becomes the global ambassador of luxury fashion label Loewe.
At a young age, ENHYPEN's dancer Ni-ki already has become a brand ambassador for luxury fashion house AMI.
Apart from Ni-ki, ENHYPEN's singer Sunoo is also a brand ambassador luxury label AMI.
ENHYPEN's figure skater Sunghoon also represents designer brand AMI globally.
ENHYPEN's Australian singer Jake is the right fit for luxury brand AMI, the perfect global ambassador for the label.
ENHYPEN's visuals Jay is also oozing charisma as he represents luxury fashion house AMI.
ENHYPEN's Heeseung looks dapper in his AMI ensemble during their photoshoot with W Korea. The singer joins his brothers in representing the luxury fashion label.
ENHYPEN's leader Jungwon leads the pack in representing designer brand AMI to the entire world.
Aespa's main vocalist and maknae Ningning is also a brand ambassador of Givenchy since 2021.
Apart from Ningning, Aespa's singer, dancer, and visual Winter represents Givenchy during their shoot for Vogue Korea.
Aespa's main rapper Giselle also takes the spotlight and becomes the brand ambassador of luxury fashion label Givenchy.
Aespa's leader Karina makes sure everyone knows that she and her entire group are brand ambassadors of designer brand Givenchy as she puts focus on the label's iconic purse.
NewJeans might be new to the scene but the members' beauty proves they are fit for luxury. Member Danielle has recently been announced as the global ambassador of luxury fashion house Burberry.
Joining Danielle is NewJeans' maknae Hyein who recently become the brand ambassador of luxury fashion house Louis Vuitton.
Apart from Danielle and Hyein, NewJeans member Hanni is also a brand ambassador for luxury fashion label Gucci.
In 2021, EXO's maknae Sehun also became the global ambassador of luxury fashion house Christian Dior. On his Instagram, spot him donning a number of Dior ensembles.
EXO's Kai fits right into the branding of Gucci that's why he effortlessly became the luxury label's global ambassador.
'Squid Game' star and model Jung Hoyeon has a natural glow that made her become the global ambassador of designer brand Louis Vuitton.
NCT 127's Jaehyun and luxury fashion house Prada's partnership is a match made in heaven. Jaehyun as the global ambassador of the designer brand just fits like a glove.
'Love in the Moonlight' star Park Bo-gum is also one of the Korean artists who represent luxury fashion house Celine all over the world.
88Rising and GOT7's Jackson Wang is also one of the faces of luxury fashion brand Fendi and has been representing the label since 2019.
'The Heirs' and 'Legend of the Blue Sea' star Lee Min-ho is also one of the highly sophisticated Korean artists who is the global ambassador of luxury fashion house Fendi.
'Weightlifting Fairytale Kim Bok Joo' star Lee Sung-kyung also dominates the sphere of haute couture as she becomes the brand ambassador of luxury fashion house Chanel.
'Goblin' star Kim Go-eun is also one of the global ambassadors of posh, luxury fashion house Chanel. Her tweed ensembles from the designer brand are always an icon.
'Weightlifting Fairytale Kim Bok Joo' star Lee Sung-kyung also dominates the sphere of haute couture as she becomes the brand ambassador of luxury fashion house Chanel.
BIGBANG's leader and the so-called King of K-pop G-dragon is also a brand ambassador for designer brand Chanel.
Girls' Generation's singer Taeyeon proves her beauty is high-class as she becomes the face of luxury fashion house Louis Vuitton. Spot her luxurious LV bags on her Instagram.
Apart from Taeyeon, Girls' Generation's Yoona is also a brand ambassador for designer brand Miu Miu. Check out her fun fits from the luxury label on her Instagram feed.
Highly-acclaimed Korean actress Song Hye-kyo proves her beauty is for haute couture as she becomes the global ambassador of luxury fashion brand Fendi.