Celebrity Life

AvelxAlden collab sells out in minutes in e-commerce site

By Cara Emmeline Garcia

Award-winning Kapuso actor Alden Richards may as well add designer to his resumé because his latest collaboration with fashion designer Avel Bacudio has been a massive hit.

The capsule collection, in which Alden has been involved, was described by the actor as “affordable athleisure.”

And the prices didn't disappoint.

The lowest-priced item was the Bowery shirt that costs PhP 759, while the most expensive is the Surrey Men's Jogging Pants that retails for PhP 1399 and were made available exclusively at the e-commerce site, Zilingo.

And according to Edryan Lorenzo, PR and influencer marketing manager of Zilingo, the items were sold out in the first 10 minutes after going live.

Aside from that, Alden also made sure to give back to the community as part of the proceeds will be donated to the Northern Luzon Association for the Blind.

The collection is currently available on Zilingo.com.

WATCH: Avel x Alden collab aimed at helping kids with visual impairment

EXCLUSIVE: Alden Richards hopes 'Avel x Alden' athleisure wear will be a hit