Celebrity Life

Heart Evangelista is the new face of a French fashion bag brand

By Cara Emmeline Garcia

Despite the lockdown, Queen of Creative Collaborations Heart Evangelista makes her mark in the international fashion scene as she was recently announced to be the new face of French fashion bag brand Lancaster Paris.

On Instagram, the Kapuso actress shared the great news with a photo of herself donning one of the brand's signature designs and said how elated she is to be part of their family.

She said, “I still can't believe that I am now one of the new faces of @lancaster alongside the beautiful @realbarbarapalvin!

“I wish I could've been in Paris to shoot for this amazing brand, but I'm thankful nonetheless to @justinlouisesoriano @aguilarjeck @artistcenter @iamkatrinacruz @bjpascual for being a part of this incredible project.”

For their part, Lancaster wrote, “We are pleased to present you the shooting in collaboration with the sublime @iamhearte in a vintage atmosphere highlighted by the talented @bjpascual.

“This shooting plunges us into a seventies ambiance by playing with colors and textures. The Filipina model is accompanied here by the nude handbag from our new Studio Dream line.”

Lancaster Paris boasts itself for its French leather goods and accessories that appeal to fashionistas worldwide who are always on the lookout for items that echo the latest trends.

Their designs vary from everyday use, evening bags, and travel bags, including small items of leatherware and other accessories.

Based on research, the two bags that Heart is donning on both photos range from PhP8,000 to PhP10,000.

This is not the first time Heart has become the face of a French fashion brand.

Less than three years ago, the Kapuso actress became the face of Sequoia and even released a limited edition Heart bag that she designed herself.

In 2012, Sequoia was bought by Lancaster Paris and is currently headed by Thomas Tchen.

Take a look at some of Heart's creations and most fashionable items in this gallery: