Hyun Bin becomes first Korean ambassador for a luxury watch brand

Korean actor Hyun Bin is definitely making his mark overseas as he was recently hailed as the first-ever global ambassador of South Korea to promote the luxury watch brand OMEGA.

According to OMEGA's CEO Raynald Aeschlimann, Hyun Bin was chosen because he “fits well” with their brand value.

“Hyun Bin has an exceptional skill that allows him to boldly and confidently portray the character he wants,” Aeschlimann said in a statement to the Korean press.

“We discovered that the excellence and fine detail he pursued in his career and the values OMEGA wanted to share had something in common.

“Furthermore, as a flawless actor, we are confident that he could work with OMEGA's perfect and excellent timepieces.”

Meanwhile, Hyun Bin shared his excitement to become the first-ever Korean ambassador for the Swiss brand.

He said, “OMEGA's pioneering spirit and endless pursuit towards innovation transcends generation, and they've made many first steps in history.

“As an ambassador, I'm looking forward to making new footprints while conveying OMEGA's philosophy and message.”

The South Korean actor gained wide recognition for his role in several romantic comedy television series including “My Name is Kim Sam-soon,” “Secret Garden,” “Memories of the Alhambra,” and “Crash Landing on You.”

As the newest ambassador, Hyun Bin will follow the likes of Hollywood icons including George Clooney, Daniel Craig, and Eddie Redmayne.