Sometimes, celebrities have to be famous first to appear on endorsements but there are also times when stars are discovered through appearing in TV commercials first! Here are some of them.
Since then, Alice consistently appeared on films and teleseryes, often playing the lead role. She caused a stir when she walked the FHM catwalk in 2014 looking like she didn’t age at all.
After representing Philippines in the 1986 Miss International, Alice Dixson starred in a soap commercial where she delivered the now famous line, “I can feel it.”
After that commercial, January soon became a favorite for action roles as she was a martial arts expert. She has left showbiz and is now happily married to Wade Bodlovic.
January Isaac became widely-known as Lumen because of a series of commercials for a detergent brand. Her character was dubbed as the “wais na misis” because of her practical household tips.
One of Karen’s first TV roles was Weng in the teen-oriented show ‘Click.’ She appeared in various shows after that, including ‘Survivor: Philippines’ where she was a contestant.
Then commercial model Glomirose delos Reyes changed her screen name to Karen delos Reyes after her fast food chain commercial (where she played “Karen, ang paboritong apo”) became widely popular.
Now: After appearing on GMA’s ‘T. G. I. S.,’ Chantal went on a showbiz hiatus to focus on her role as a mom and yoga ambassador.
“Dear Diary, Carlo sat beside me today,” Chantal Umali wrote on her diary for a hotdog commercial.
Sef joined the 5th season of 'StarStruck' where he made it to the top 14. It is also through this artista search that his dancing skills and potential as a comedian were noticed. Today, he is a mainstay of 'Bubble Gang' and the host of GTV's newest game show 'Game of the Gens.'
Sef Cadayona was featured in a series of ice cream commercials that showed his search of what “bente pesos” could buy.
Primetime Queen Marian Rivera’s first-ever teleserye was ‘Kung Mamahalin Mo Lang Ako’ opposite Oyo Sotto. In 2007, she was launched as ‘Marimar’ for the Philippine TV remake and the rest, as they say, was history.
One of the first TV appearances of Marian Rivera was in a soda cracker commercial. In the said ad, Marian shared a scene with actor Boom Labrusca.
Most can recall the “Sabado Nights” beer commercial wherein Ina Raymundo walked into the bar, much to the delight of a young Paolo Abrera.
The “Sabado Nights” ad was said to have launched Ina Raymundo’s showbiz career. Ina used to star in daring films but left the spotlight during her heyday to build a family with husband Brian Poturnak.
A smiling Nikki Gil sang ‘Sana’ in the streets while handing out bottles of soda to passersby.
Nikki is an accomplished actress, singer, and VJ. To add icing to the cake, she is now married to businessman BJ Albert.
Towel-clad “Power Boys” sang to the tune of Backstreet Boys’ "Everybody" while endorsing a deodorant brand. “Wala ba kayong mga kamay?” asked Jordan Herrera in the commercial.
Jordan did a series of hosting and acting stints before he went to the US for his family. He returned to the Philippines in 2013 to revive his career and still does acting from time to time.
A young Toni Gonzaga was seen in a soda commercial where she faced the dilemma of what to do when she saw Piolo Pascual.
Toni Gonzaga's career as a host, actress, and singer was launched not long after doing the said commercial. She is now married to Direk Paul Soriano and they have a son, Seve.