News
Global fashion icon Heart Evangelista renews contract with Sparkle
Photo Inside Page
Photos
Global Fashion Icon and multi-hyphenate star Heart Evangelista officially renewed her contract with Sparkle GMA Artist Center in a high-profile ceremony held today at the GMA Network Center.
Following her GMA Network renewal in 2024, this latest signing solidifies Heart Evangelista's ongoing partnership with Sparkle, the network's talent management arm. The renewal ensures the continued growth of her local television projects, international fashion week engagements, and digital art collaborations under Sparkle's management machinery.
The contract signing event gathered top GMA Network and Sparkle executives to celebrate the continuation of a long-standing, successful relationship. Present during the contract signing were Senior Vice President for Programming, Talent Management, Worldwide, and Support Group, and President of GMA Films, Atty. Annette Gozon-Valdes; First Vice President, Sparkle GMA Artist Center, Joy Marcelo; Sparkle Assistant Vice President for Talent Management Vic del Rosario, and Vice President for Entertainment Group's Musical Variety Formats, Specials and Alternative Productions, and Heart Evangelista's manager, Ms. Gigi S. Lara.
During the event, Heart Evangelista, considered one of the brightest stars from the Philippines, reflected on her journey with the management team and shared her excitement for what lies ahead.
Heart said, "To my Sparkle and GMA family, I'm just so blessed because what you see on television (and) Instagram, is so different from all the hard work, extra work, sleepless nights, that we all spent on just one artist. That they handle so many artists but they never made me feel that I was just one of them.
"I'm just so so blessed that on my 28th year in show business, I'm spending more years and hopefully forever until I am old and gray with Sparkle and GMA because they really gave me a second chance in life."
Kapuso executives reiterated their commitment to supporting Heart Evangelista's multi-faceted career, which spans high fashion, broadcast entertainment, visual arts, and global brand ambassadorships.
Atty. Annette said she's particularly honored that Heart chose to stay with GMA and Sparkle: "I'm really honored that you chose Sparkle to be your home for this past eight years. We've seen you work hard, your work ethic... We know all the effort and hardwork you put into everything you do. You deserve whatever you have now. You work hard for it and you fully deserve it."
Quick Facts: Heart Evangelista's Sparkle Contract Renewal
Did Heart Evangelista renew her contract with Sparkle?
Yes. Heart Evangelista officially renewed her talent management contract with Sparkle GMA Artist Center at the GMA Network Center. She has been with Sparkle since 2018.
What is the difference between Heart Evangelista's GMA and Sparkle contracts?
Her 2024 GMA Network contract covers her network exclusivity and broadcast projects, while her Sparkle contract covers direct talent management, career strategy, endorsements, and global project coordination.
Known as the Kapuso Queen of Creative Collaborations and a Global Fashion Icon, Heart Evangelista serves as a primary star, host, endorser, and international ambassador for GMA.
RELATED CONTENT: Heart Evangelista: From teen idol to fashion superstar
