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Celebrity Life

Alicia Keys launches own skincare and wellness brand, Keys Soulcare

By Felix Ilaya
Published December 10, 2020 4:09 PM PHT

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Keys Soulcare


A skincare brand that promises to nourish both our skin and soul? Sign us up!

American singer-songwriter Alicia Keys proudly announced the launch of her own skincare and wellness brand, Keys Soulcare, which she partnered with board-certified dermatologist Dr. Renée Snyder to create.

A post shared by Alicia Keys (@aliciakeys)

According to their website, the brand was inspired by Keys' "own skincare journey and love of ancient beauty rituals."

"Thank you for joining me on this journey. Creating Keys Soulcare has been my pleasure and my passion. The truth is, self-care -- self-love, really -- has always been super important to me.

"It's not just the products that I use, it's also the space I give myself. To slow down. To meditate. To do a face mask or to light my favorite candle. It's these moments -- these rituals -- that nurture me and make me feel connected body, mind, and spirit. It's my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together," she wrote.

Keys Soulcare offers clean, gentle, and potent products that promise to nourish both skin and soul.

"Honoring the connection between skin and soul, every offering is infused with intention -- from symbolic icons and affirming mantras to recommended rituals -- to transform the time we spend caring for our skin into a moment of personal ceremony."

A post shared by Keys Soulcare (@keyssoulcare)

Their first skincare set or "ritual," as the brand calls it, includes an obsidian face roller, a facial cream, and a sage and oat candle, is now available on their official website.

"Light your Sage + Oat Milk Candle and set your intention for the day as the scent of sage energizes and adds clarity to your thoughts. Gently massage the Skin Transformation Cream onto freshly-cleansed skin as malachite and bakuchiol brighten inside and out. Go deeper with the Obsidian Facial Roller, moving upward and outward in smooth strokes as you shift your consciousness to a place of self-love."

With a brand made with this much love, Keys Soulcare guarantees that their products will have your skin loving you back!