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The countdown to OPM Con Generations is officially on! As OPM fans gear up for a night headlined by some of today's brightest talents in Original Pinoy Music, ticket redemption activities will begin on June 12, giving customers the chance to secure free concert tickets through their grocery purchases.

Happening on July 11 at the Araneta Coliseum, OPM Con Generations will bring together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonara for an epic night of retailtainment—the third edition of Puregold's much-celebrated annual music event.

“Every year, we look forward to seeing the excitement that OPM Con brings to our customers,” said Ivy Hayagan-Piedad, Senior Marketing Manager. “We know that OPM is more than just music for many Filipinos—it is part of our identity, woven into our memories, milestones, and everyday lives.”

According to Hayagan-Piedad, what makes the experience special is that it begins long before the concert itself.

“Through our ticket redemption program, even a regular grocery trip can become the start of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them.”

To avail themselves of tickets, customers with an active Aling Puring or Perks membership must first secure a queueing number for their preferred ticket tier before shopping, beginning June 12. The queueing number confirms availability for a specific section and reserves the member's slot in that ticket category. After completing their purchase, members may proceed to the ticket redemption booth and present their membership card, queueing number, and official receipt to claim their concert ticket.

The required minimum single-receipt purchase amounts for each ticket category are as follows:

• VIP Standing - ₱8,500 minimum purchase
• Patron - ₱7,000 minimum purchase
• Lower Box - ₱5,500 minimum purchase
• Upper Box - ₱4,000 minimum purchase
• General Admission - ₱2,500 minimum purchase
• Obstructed Upper Box - ₱1,500 minimum purchase
• Obstructed General Admission - ₱1,500 minimum purchase

Each qualified transaction entitles a member to one concert ticket, with a maximum of two tickets per member throughout the ticket redemption period. If a member makes more than two qualified transactions, only the two transactions with the highest purchase amounts will be honored. For VIP Standing and Patron tickets, cash-ins to a P-Wallet account will also be accepted as proof of purchase for ticket redemption.

Minors attending the concert must be accompanied by an adult ticketholder. A waiver must likewise be accomplished upon entry to the venue.

Tickets for OPM Con Generations may be redeemed at participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu, Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Parañaque; Kalentong, San Andres, Manila; Q. Plaza, Cainta, Rizal; and San Pedro, Laguna.

For customers in the provinces, a limited Regional Fan Pass initiative will be rolled out, giving more fans outside Metro Manila—and even outside the Philippines—the opportunity to sign up for and avail themselves of tickets while supplies last.

With ticket inventory expected to move quickly across all tiers, customers are encouraged to visit participating stores early and secure their preferred sections while tickets remain available.