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LE SSERAFIM drops striking music video for 'UNFORGIVEN'

By Jashley Ann Cruz
Published May 2, 2023 5:59 PM PHT

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LE SSERAFIM


The fearless girls are back and carving their own path.

Fourth-generation K-pop girl group, LE SSERAFIM, has officially made their highly-anticipated comeback with the release of their new album UNFORGIVEN and its title track's music video.

“UNFORGIVEN,” the title track of the album, features award-winning American record producer Nile Rodgers and the voices of LE SSERAFIM members Chaewon, Sakura, Yunjin, Kazuha, and Eunchae. The lyrics cement the girl group's stance as unconventional K-pop idols who are making a name in the industry in their own fearless and unapologetic way.

The accompanying music video further supports this theme having featured powerful performances from the groundbreaking girls. The video opened with LE SSERAFIM grooving at a sophisticated restaurant as if they're disrupting the peace of the space. A few other iconic scenes are the money flying everywhere part, a broken angel-like Kazuha, Yunjin's bright pink dress, Sakura's dogs, and more.

Apart from “UNFORGIVEN” part of their newly released album are six new tracks “Burn The Bridge,” “No Return (Into the Unknown),” “Eve, Psyche, & The Bluebird's wife,” “FEARNOT (Between you, me and the lamppost),” “Flash Forward,” and “Fire in the belly.”

Along with the release of their first full-length album is the celebration of the fourth-generation K-pop girl group's one-year anniversary. LE SSERAFIM made their debut last May 2, 2022, with the release of their first EP Fearless.

Congratulations, LE SSERAFIM!

SPEAKING OF K-POP, YOU MIGHT WANT TO CHECK OUT THESE KOREAN ACTS DROPPING BY THE COUNTRY THIS 2023.