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IU drops breathtaking teasers for 'The Winning' album

By Kristine Kang
Published February 15, 2024 2:17 PM PHT
Updated February 15, 2024 5:01 PM PHT

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IU The Winning


It is surely IU's month as she treats fans with several teasers for tracks "Shh..," "Shopper," and "Holssi."

South Korean soloist IU is ready to charm everyone on her upcoming comeback with her new album The Winning this February 20.

Treating her fans this love month, IU released not just one, but three teasers of her tracks' music videos from February 12 to 14.

Her first revealed trailer was "Shh.." which gave a mysterious and retro vibe for its cinematography and instrumental music. Besides the unique concept, the video also revealed a small surprise for fans, as well-known Chinese actress Tang Wei was shown in the music video together with IU.

Other than that, "Shh.." gained a lot of excitement from fans as it featured artists HYEIN, Joe Won Sun, and Special Narr.

On February 13, IU surprised fans again with a cinematic, colorful, and fantasy teaser of her track "Shopper."

UAENAs (fans of IU) speculated the music video was inspired by the film Charlie and the Chocolate Factory, as it showed several easter eggs related to the movie.

Another thing that put everyone into a frenzy was IU's new blonde hair in the teaser.

The next day, the K-pop star gifted fans on Valentine's Day another colorful teaser of her music video "Holssi."

Different from the first two trailers, IU's newly revealed track showed more warmth and swag with its drop beats and incredible cinematography. UAENAs also noticed how the video embodied the artist's collaboration with the animated character Tweety Bird.

All three songs are included in IU's sixth mini album The Winning, with other tracks "I stan U" and "Love wins all."

Other than the album, the K-pop artist is also set for her world tour "H.E.R" which will kick off on March 2 in Seoul, South Korea.

As part of the concert tour, the Korean soloist will visit the Philippines once again on June 1 at the Philippine Arena.

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