Alden Richards and Maine Mendoza “Start the Kilig” this Valentine’s Day in new endorsement

By ANICA SAMODIO

If there’s a love team that could start the kilig this Valentine’s Day, it should be none other than the phenomenal Kalye-serye lovebirds, AlDub.

AlDub is becoming the most influential loveteam in the industry and this coffee brand couldn’t help but tap Alden Richards and Maine Mendoza as their new endorsers. Nescafe posted a short teaser of their new TVC with the hashtag, #StartTheKilig.

How effective are these two when it comes to endorsing products?
Well, fans say (in Facebook comments of hte Nescafe TVC teaser) that they switch to whatever AlDub is endorsing. They have changed their
shampoo, detergent, milk, and now they would have to include their coffee to the list. Some even say that they could already put up a grocery store with just the products endorsed by AlDub.

Here’s the short teaser of their new endorsement #StartTheKilig:
 

LOOK: Mama A naka-selfie ang AlDub

READ: ‘God Gave Me You’ singer Bryan White is writing new song for AlDub