Heart Evangelista empowers women with her new lipstick collaboration

Kapuso actress Heart Evangelista just launched a new makeup collaboration that is perfect for women who want to experience daily luxury and believes in women empowerment.

For L'Oréal x Love Marie, Heart released five lipstick shades with one of her paintings embedded on the lipstick tube.

According to Heart's announcement video on Preview, "I poured my heart and soul in this painting and it really represents women empowerment. I guess it also represents the kind of women that we have today."

On June 17, Heart launched the lipstick collaboration with vloggers, press, and her fans at La Creperie in White Plains, Quezon City. During the event, the Queen of Creative Collaborations said that she's happy that the brand chose that specific painting because it celebrates different kinds of women.

"This one, it represents different kinds of women, mahiyain, 'yung strong 'yung personality. It also represents me as a painter, different stages in my life as a woman na pinagdaanan ko... that's the inspiration," she said.

The beauty enthusiast similarly explained why lipstick is a must-have for a woman who wants to spice up their look. She said, "A lipstick would really make such a difference in your OOTD (outfit of the day). It instantly transforms your look from day to night."

The StarStruck judge also gave her recommendation on what occasion to wear two of the shades from her collection. According to Heart, a red tone instantly brightens up any look.

“This would work with any skin tone that you have and it enhances your complexion so I love that. Whether you're tired or you're not ready to face the world, this is like the switch.”

Meanwhile, the pinkish nude lipstick is something that can be used by any skin tone on a daily basis for its muted color.

“Pinkish tone, this is something that you can wear every day and it instantly gives you that blush.”

To know more about Heart's makeup tips, check out her YouTube channel and Instagram page for a dose of beauty inspiration.