Heart Evangelista collaborates with local mobile brand for a line of fashionable gadgets
Queen of Creative Collaborations Heart Evangelista has collaborated with leading and proudly Filipino mobile brand Cherry Mobile by launching several gadgets featuring the artworks she made herself.
The 'Love Marie Collection' by Cherry Mobile showcases fashionable yet affordable devices such as smartphones, fitness watch, Bluetooth speakers, and powerbanks.
In an interview with Aubrey Carampel during the product launch held at Cork Wine and Bar in Bonifacio Global City last night, October 3, Heart talked about this exciting new project.
She said, "Super exciting, so kilig every time I do something and I share my art especially with Cherry Mobile. We wanted to make sure that the products are affordable so everybody can have it."
The Kapuso fashion darling added that they wanted the featured artworks to be 'different,' too.
"'Yung artwork, we wanted it to be the same but different, so we worked with the artist who really had to put my old paintings together, new paintings para it's a feel of all my paintings in one artwork.
"So it was real work, but then I love how it turned out and its still very colorful, but very me."
This early, Heart Evangelista is ecstatic how her collaboration with Cherry Mobile turned out. She is already looking forward for the things that they will be doing together in the future.
"When I collaborate with brands, I don't just collaborate because its a contract.
"I collaborate because I believe in the brand and it's a relationship that I like to keep, so hopefully we keep doing more and I'm very happy how our collaboration turned out,"
When asked which of the gadget is her favorite, Heart smiled and replied, "I like the phone obviously and the charger. Of course i like the watch.
"I like everything siyempre. These are my dream stuff that I want to work on so ginawa na namin lahat."
Also present during the event were Heart's husband, Sorsogon governor Francis 'Chiz' Escudero, GMA AVP for Alternative Productions Gigi Santiago-Lara, and Cherry Mobile chief executive officer Maynard Ngu.