Showbiz News

Alden Richards bags new Thai skincare endorsement

By Marah Ruiz

Asia's Multimedia Star Alden Richards has been revealed to be the newest face for Thai dermo-cosmetic skincare brand Oxecure.

The brand teased his reveal yesterday, June 4, by posting a photo of his smooth back.

"We're getting ready to welcome our new #OxecureBae soon! Aside from discovering a new solution for his body acne, this multi-hyphenate is full of that boy-next-door charm, has starred in the biggest movies in the past few years, and is also an entrepreneur and a philanthropist," they wrote on their Instagram post.


Given the clues, fans and netizens were quick to guess that Alden will be the brand's new endorser.

Oxecure finally had their big reveal of Alden today, June 5.

"STOP WHAT YOU'RE DOING, WE HAVE SOME NEWS ⠀

We've been wanting to let you know for some time and now we can FINALLY share it: @aldenrichards02 is joining our family as the face of Oxecure! ⠀

How did he discover Oxecure? As someone who loves working out, Alden has battled back acne for years because of the constant friction from his workout clothes. Coupled with the stress of these uncertain times, he's also been getting a bit of "quarantine acne" -- which is why he was so glad to have discovered Oxecure! ⠀

Our potent, yet gentle, solutions are ALDEN-APPROVED!" they wrote.


Back in February, Alden was spotted in Thailand for an undisclosed project.

Oxecure is a skincare brand that specializes in solutions for face and body acne.