Why BLACKPINK won't accept gifts from fans anymore

BLACKPINK has a new protocol for receiving gifts from fans.

The world's biggest K-pop girl group announced on October 12 via their label YG Entertainment that they will no longer accept fan gifts. They encourage their fans, collectively known as BLINKS, to donate to greater causes, instead.

Handwritten fan letters to members Jennie Kim, Rosé Park, Lisa Manoban, and Jisoo Kim will still be accepted. However, gifts that cannot be classified as a personal letter will not be delivered to the BLACKPINK members.

YG Entertainment said in a statement, "We would like to inform our grateful fans who always support BLACKPINK about fan support. BLACKPINK members have been struggling for a long time to tell you about the support and gifts that fans have prepared.

"For BLACKPINK's special days in the future, we would like to politely refuse the anniversaries (group debut anniversary, solo debut anniversary, birthday), broadcasts (music broadcasts, radio, entertainment), performances (snacks, donation wreaths) and postal gifts.

"We would appreciate it if you could indirectly deliver the gifts and support you are preparing to convey your heart to places in need or for good things."

The statement also specified that BLACKPINK will not accept gifts for special holidays such as Christmas, New Year's Day or Chuseok (Korean Thanksgiving Day). Items such as flower bouquets and other kinds of gifts dropped off at the YG headquarters will be discarded. The new rule takes effect starting Tuesday, October 12.

The new gift rule came soon after member Lisa's solo debut. The BLACKPINK rapper and dancer released her two-track EP, titled Lalisa, on September 10. The lead track "Lalisa" reached the No. 2 spot on the Billboard Global 200 chart and the Global Excl. U.S. chart.

See BLACKPINK's announcement translated in English below.