The future is 'Sparkle': GMA Artist Center reveals new name, new look

GMA Artist Center (GMAAC), the talent management arm of GMA Network, has welcomed the new year by introducing 'Sparkle' as its new look and name during the Kapuso Countdown 2022 on Dec. 31.

Answering weeks-worth of speculations from curious Kapuso fans and followers, the grand reveal of Sparkle was coupled with the release of a new, star-studded music video featuring its biggest names like Alden Richards, Heart Evangelista, Julie Anne San Jose, Ken Chan, and Barbie Forteza, among others.

Through this sparkling transformation, veteran star builder Mr. Johnny Manahan emphasized their strengthened commitment to housing and honing brilliant talents, saying: “Only the brightest stars sparkle. Our aim is to leave a little Sparkle wherever we go.”

The official website and social media pages of GMAAC have also been updated to reflect the change in its name and look.

Aside from the highly-anticipated Sparkle reveal, the Kapuso Countdown 2022 also witnessed all-out performances from sought-after GMA artists like Sanya Lopez, Ruru Madrid, Bianca Umali, Khalil Ramos, and Gabbi Garcia to name a few.

GMAAC, the Kapuso Network's talent management and development arm, was launched back in 1995 and has since remained rooted in its mission to mold the brightest stars of today.

Meanwhile, take a look at all the celebrities who graced the 'Kapuso Countdown 2022' here: