GMA Network rolls out new anti-piracy campaigns
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In its fight against piracy, GMA Network tapped Kapuso stars to lead new anti-piracy campaigns.
In its fight against piracy, GMA Network is releasing two new video campaigns encouraging viewers to “Stream Responsibly. Fight Piracy.” And according to GMA's First VP and Head of International Operations Joseph Francia, “Nag sisimula pa lang po tayo sa ating campaign.”
In an interview with GMANetwork.com after the anti-piracy symposium held on March 29, Joseph Francia said that the campaign that is currently being done by the network will have a “bayanihan style.”
“Lahat po tayo kasama sa campaign na ito at within the network itself, meron tayong advocacy na maging part of the conversation, itong effort na ito, among our stars, producers, and even among the employees within GMA Network so may internal campaign tayo na ginagawa, bahagi po nito,” he said.
He added, “Sa palabas naman, kukuha tayo ng ating mga young stars tulad ni Barbie Forteza, our breakout star from Maria Clara at Ibarra, at 'yung ating Voltes V cast ay tumutulong po dito sa ating campaign na ito.”
According to Joseph, they chose young stars such as Barbie and the cast of the upcoming Voltes V: Legacy stars Miguel Tanfelix, Ysabel Ortega, Matt Lozano, Radson Flores, and Raphael Landicho because the target demographic of the campaign is the younger generation.
Joseph explained, “Napansin po natin na maraming nanonood sa online ay kabataan. Pangalawa, digital natives na ang tawag sa mga kabataan. Mas madali silang madala sa mga illegal sites kapag hindi natin sila ginabayan at tinuruan kung saan dapat manood ng tama.”
He also added that they chose the cast of the mecha series and Barbie “for many reasons.”
“Unang-una, palaunch ang Voltes V at hindi pa man nailo-launch, napakadami nang online inquiries at kung nakita niyo naman kung gaano sinundan 'yung trailer, 'yung plug, na nauna nang ipinalabas,” he said.
He added, “Potentially, baka maraming pirated material na lumabas so pag-iingat na lamang para sa atin at para na rin magabayan ang ating mga fans na doon na lamang manood ng material na ito sa official channels ng programa.”
They chose Barbie Forteza because she's one of the stars behind the success of Maria Clara at Ibarra. “Si Barbie naman, nakita niyo 'yung phenomenal success, hanggang ngayon, kahit katatapos lang ng Maria Clara at Ibarra, patuloy na maraming naghahanap ng material na ito. At based doon sa data na nakita natin, I think number 1 or number 2 yung 'Maria Clara at Ibarra' sa mga pina-pirate na material.
“Natutuwa tayo na si Barbie has embraced this advocacy para na rin sa mga fans niya na napakadaming kabataan,” he added.
Joseph said that they're also hoping to work with the other stars of the network, but that “hindi lang magka-panahon ngayon para makunan sila ng material. Binagay muna natin sa pa-launch na programa like Voltes V, tapos bagay dun sa demographic."
He added, “Yung cast ng Voltes V medyo bata sila, yung fan base nila, medyo sa kabataan. Although yung Voltes V, as a material itself, kaya bagay na bagay, dahil marami siyang fans na mga retro, 'yung ibang genertaion, 'yung '70s and '80s. May appeal na sa kabataan yung Voltes V cast, may appeal pa yung Voltes V content itself dun sa older demographic,” he said, expressing his hope that this would be the “perfect formula” for an effective campaign.
TAKE A LOOK AT THE PHOTOS OF BARBIE FORTEZA WHEN SHE TOOK AN OATH AS AN ANTI-PIRACY CAMPAIGN AMBASSADOR:
