The Ong family is not averse to risks, and they keep making big moves to keep up with the times. CDO Foodsphere released their first television commercial in 1995. Alongside this, they also expanded their production plants with a large meat processing and canning factory in Paso de Blas and a mega plant in Malvar, Batangas in 2009.
They were willing to take big strides in business and take their small backyard enterprise into the national arena. In the early 2000s, the company improved its distribution nationwide and, for the first time, entered modern trade. This is a strong statement on how determined they were in bringing their food to every household.
Year after year, they continue to introduce new products that have become household staples, and established the CDO brand as a carrier of quality and affordability present at every Filipino family table. The leading corned tuna brand in the country, San Marino Corned Tuna, was a product of superb market research that further broke the monopoly in canned tuna in the country. Highly popular Bibbo Cheesedog, CDO Karne Norte, CDO Idol Cheesedog, CDO Funtastyk Tocino, CDO Holiday Ham, Highlands Corned Beef, and Danes Cheese are just some of the products that have become household names.
In its success, the family always remembered to pay forward the blessings that they receive. In 2004, the Odyssey Foundation was established, which served as the Company’s advocacy and CSR arm.