Beauty pageant veteran Kris Tiffany Janson, second runner-up in Miss Intercontinental, won the first Miss Universe Philippines (MUPH) Cebu pageant.

Her win has earned her the right to represent Cebu in the Miss Universe Philippines 2024 national pageant in Manila, the winner of which will go to Miss Universe in Mexico later in the year.

MUPH has since required contestants in the national pageant to be either a winner of a local edition of MUPH or appointed by an official MUPH partner.

Janson was crowned during the Miss Universe Philippines Cebu finals evening on February 3, 2024 in Cebu City. She represented Cebu City North.

In the final Q&A, the finalists were asked: If you were to create a major headline in Cebu tomorrow that is socially relevant, what would it be, and why?

Janson replied:

"If I were to create a headline, it would be 'Cebu: Empowering Stronger Women' because Cebu is known to be a very open city and what I love about Cebu is that we are very welcoming - and we do love - and we empower our women. We build communities for stronger women and that is the future universe that we can share with each other."

Janson’s last foray into the pageant scene was in 2014 when she won Binibining Piipinas Intercontinental, eventually representing the Philippines internationally in Miss Intercontinental and placing third in the contest.

Years earlier, she was crowned Miss Cebu in 2009.

In MUPH Cebu, she bested the following in the Top 7:

MUPH Cebu Tourism - Bantayan Island (Juvel Mangubat Ducay)

MUPH Cebu Charity - Minglanilla (Nica Zosa Nabua)

MUPH Cebu Heritage - Talisay (Mary Josephine Paaske)

Miss Philippines Cebu - Lapu-Lapu City (Natasha Testa)

1st runner-up: Carcar City (Mipsen Calves) 

2nd runner-up: San Fernando (Thelma Suzanne Dayao) 

Shamcey Supsup-Lee, national director of MUPH, was one of the judges of MUPH Cebu.