The price of bangus (milkfish) in Dagupan City has jumped to P250 per kilo, a sharp increase from P180 before a series of storms battered the province in late July 2025.

At the Magsaysay Fish Market, shoppers like Jonjie Mejia from San Jacinto said the higher prices have not stopped him from bringing home bangus.

“Medyo tumaas nga, eh. Pero, kailangan din mag-ihaw-ihaw. Hindi puro palaging baboy,” he said.

Vendors said the surge is due to dwindling supply after fish stocks were wiped out during the storms.

“Kasi kaunti ‘yung bangus kaya tumaas [ang presyo]... Naubos noong bagyo po,” Belma Maramba, a seller, said.

Maramba said before the storms, she could order as many as ten tubs of bangus. Now, she receives only five to six tubs because of the shortage.

Other seafood prices are also shifting. Galunggong has risen from P200 to P250 per kilo amid limited supply.

In contrast, tilapia from Pampanga dropped from P100 to P120 to as low as P45 per kilo due to abundant harvests.

Shrimp prices eased from P400 to P360 per kilo, while mussels fell from P70 to P40 per kilo, though vendors noted sales have been slow.

It remains uncertain when bangus prices will stabilize, leaving both vendors and consumers adjusting to the changes in the wet market.