Consumers in Dagupan City got a bit of relief this first week of 2026 as prices of bangus went down slightly, even as sellers reported slower market activity after the holiday rush.

At the Magsaysay Fish Market, the city’s main bagsakan market, vendors said the supply of bangus remains steady, with fish coming from Bolinao, Pangasinan and Dagupan City. Sellers noted that demand has eased following the series of celebrations in December.

Ryan Doria, a bangus vendor, said fewer buyers are visiting the market, as some are still on vacation.

“Tama lang yung supply kasi medyo nagbakasyon yung ibang buyer kaya konti ngayon yung mga bumababang buyer,” he said.

Despite the lower prices, vendors said sales remain sluggish compared to that in December. Another vendor, Margie Balonglong, said December 2025 sales was still stronger due to the influx of visitors.

“December kasi malakas kasi maraming bisita. Ngayon konti lang. May mga bumibili rin kasi tiyaga lang,” she said.

As of January 5, 2026, prices of bangus at the Magsaysay Fish Market range from ₱190 to ₱230 per kilo, depending on size. Small-sized bangus sell for about ₱190 per kilo, medium-sized at ₱220, and large-sized at ₱230 per kilo.

The Samahan ng Magbabangus ng Pangasinan (SAMAPA) said there is no supply problem at present. However, the group warned that colder weather in the coming weeks may affect production.

SAMAPA spokesperson Julius Benagua said prices may slightly increase as the amihan season slows fish growth and delays harvests.

“Sa mga palengke, ‘yung supply natin tuloy-tuloy pa rin and the price will be stable. Siguro, aakyat ng konti dahil medyo mabagal ‘yung paglaki, maaantala ‘yung harvest natin,” he said.

Benagua said the peak effects of the cold season are expected in the coming weeks until February 2026, which may influence bangus supply and prices.