Mango to launch its own homeware line

Mango announces the launch of its Mediterranean-inspired homeware line in April. The Spanish fashion brand diversifies its offerings in response to the changing times and needs of its consumers.

Mango launches its own homeware line in April / Source: Mango

In a statement, Mango Chief Executive Officer Toni Ruiz said, “Our customers are asking us for products for their homes. They want the same comfort and style they look for in clothes to decorate the rooms of their homes.”

He adds, “It is an ambitious project, one we are very excited to be developing and in which many teams are involved”.

Mango's first-ever homeware collection will be exclusively available online in the second quarter of the year in 20 selected European markets.

The homeware line will include products for the bedroom, living room, bathroom, kitchen, and dining room.

The first capsule collection to be launched in April will focus mainly on textile products such as bedroom, living room, and bathroom linen.

A preview of the Mango homeware line / Source: Mango

By the autumn/winter season of 2021, Mango will be adding products for the kitchen and dining room.

In terms of aesthetics, the homeware line will adhere to Mango's established brand image: clean and refined Mediterranean style.

The products will mostly be in combined neutral colors, so they won't go out of style the next season.

Along with creating timeless and practical pieces for your home, Mango also stays true to its commitment to sustainability.

Its entire line of textile products will be eco-friendly and 80% of the items will be produced locally.

Aside from Mango, other fashion labels have ventured into the homeware market like H&M, Zara, and Urban Outfitters.

Even luxury fashion brands like Jacquemus, Sleeper and Erdem have also recently entered the interiors market.

This proves that diversifying product lines has indeed become a trend for fashion labels.

It's no secret that the fashion industry is among those who were hardly hit by the COVID-19 pandemic, as sales plummeted during the lockdown, most especially in their in-store offerings.

However, just like with any crisis, opportunities began to appear. Although in-store sales decreased significantly, online sales suddenly skyrocketed during the quarantine period.

Plus, people have suddenly developed a liking for redecorating their homes, as many spent more time in their houses.

Truly, this period when almost everybody is working and studying from home has presented new opportunities for fashion brands to cut their losses.

It's definitely a win-win for both consumers and fashion labels. By pivoting their focus to online sales and expanding their product offerings, they get to address people's demand for a sustainable homeware line and at the same time generate more income for their business.

Are you excited about Mango's homeware line? Sound off in the comments section, mga Kapuso.

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