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Dawn Zulueta-Lagdameo's daughter Ayisha makes her endorsement debut
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Ayisha Lagdameo is stepping into the spotlight with her first-ever endorsement—and the moment is made even more meaningful because she's sharing it with her mother, Dawn Zulueta-Lagdameo. What began as a memorable chapter in Dawn's life is now becoming a full-circle experience for the mother-daughter duo, who are celebrating wellness and womanhood together.
Ayisha's connection to her mom's iconic Marie France ad goes way back—so far back that she was technically in it. The now-famous photo of Dawn was taken while she was pregnant with Ayisha. Two decades later, the two stand side by side, their resemblance so striking that Ayisha could easily pass as a reflection of Dawn in her younger years.
“It's amazing. I'm actually so excited. I never, in my wildest dreams, imagined that I would be sitting up here with my daughter being now part of the Marie France family. I never, never thought. But what a happy moment this is for me. I'm so proud of her, of course,” Dawn said, her eyes glistening with happy tears.
Dawn Zulueta was pregnant with her daughter when she did this billboard ad in 2009. Courtesy: Marie France
Ayisha was welcomed as the new celebrity endorser of the beauty and wellness clinic during its 40th anniversary celebration held at Umo Nota, in Bonifacio Global City, Taguig,
Dawn Zulueta-Lagdameo with daughter Ayisha (center) with Marie France Group of Companies CEO and president George Siy (left) and COO Jackie Siy-Share (right). Courtesy: Nherz Almo
A dancer since childhood, Ayisha has always been in tune with her body. But a major growth spurt in just two years meant adapting to new proportions, adjusting techniques, and powering through the usual aches of a young performer.
“Since I'm a dancer, every time I take class, I feel a lot of joint pain, especially in my knees or my ankles. I'd always mistake it maybe as an injury, but my doctor would always tell me that I'm just growing,” Dawn's 16-year-old daughter said.
These days, she's more intentional about caring for her body—balancing rehearsals, rest, and recovery.
So when the opportunity came for her debut campaign, she didn't hesitate. Backed by the support of her parents, Ayisha said yes.
“I was surprised, but also excited, especially since I get to do it with my mom," she said in a statement.
Part of the experience included trying treatments that helped her ease muscle tension, improve circulation, and support her active lifestyle—something she now considers essential to her routine.
Dawn, on the other hand, is in a different chapter of her wellness journey, focusing on staying strong, managing aches, boosting energy, and keeping her body moving with ease. Their goals aren't the same, but both have found common ground in prioritizing health, balance, and sustainable habits.
“It's nice because they have rooms also now where you can tandem, so it's perfect, you know, with your daughter. You can go together,” the celebrity mom happily shared.
Their story mirrors the evolution of wellness itself: from quick fixes to a more holistic, long-term approach. It's about caring for the body through every season of life, whether you're a teen dancer navigating change or a mom embracing strength and longevity.
As the two celebrate this milestone together, their shared moment captures a simple truth—wellness is a journey best embraced at every age, and sometimes, the most meaningful transformations happen side by side.
Meanwhile, get to know more about Ayisha in this gallery;
