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Richard Hiñola, the name behind the annual Empowered Men and Women of the Year, Peoples Legacy Awards, and Outstanding Men and Women of the Year, and Faces of Success, marked an important achievement in his career as an 'awards guru of the Philippines' when he landed an endorsement deal with health drink brand Saludable Premium Barley recently.

"I'm proud of this achievement because this only shows that more and more people are believing in the work that I do and the causes I support," said Richard, who has been actively involved in giving out awards and recognitions and spearheading outreach programs in underserved communities across the Philippines for several years.

In case you didn't know, Richard's award-giving body has recognized many personalities in the realms of showbiz, business, society, fashion, beauty, and advertising. In fact, quite a number of Kapuso personalities, such as Michelle Dee, Kelvin Miranda, Faith Da Silva, Kimson Tan, Hannah Precillas, reporter Lhar Santiago, and many others, have been recipients of a plaque or two from Richard's award-giving body.

More than a brand endorsement, Richard sees this opportunity as a way of sustaining his efforts of honoring the valuable contributions made by certain deserving individuals in society, business and showbiz.

"This would help me to continue what I've been doing for years, and that is, recognizing the men and women who have been making a difference in society," he said. "Ang mga taong ito hindi naman sila naghahangad ng kapalit sa kanilang mga ginagawa, so narito po tayo with our awards, para iparamdam sa kanila na importante at makabuluhan po ang role nila sa ating society."

Glenn Paul de Jesus, the CEO and owner of Saludable, could not be more excited about the possibilities this partnership could bring in the future. He said, "We are looking forward to this partnership. We know the kind of work that Richard does and through this endorsement deal, we want to help him continue his efforts."

(From left) EJ Calucad (Account Specialist, BEST Magazine); Joni de Jesus (COO and owner, Saludable Premium Barley), Mr. Glenn Paul de Jesus (CEO and owner) and Richard Hiñola