Showbiz News

SuperM collaborates with Marvel for a limited-edition apparel collection

By Cara Emmeline Garcia

K-pop all-star group SuperM is teaming up for a collaboration with entertainment company Marvel to announce a limited-edition apparel collection!

The SuperM x Marvel collection serves as the launch point between SM Entertainment and Marvel to create future branded content, products, and live fan experiences spanning the South Korean agency's portfolio.

SuperM, known as the Avengers of K-pop, is composed of seven members namely Taemin from SHINee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT127, and Ten and Lucas of Way V.

Source: SuperMOfficial.com

Through this partnership, according to Paul Gitter the Senior Vice President of Marvel Licensing, the company will able to expand its products into K-pop culture.

“Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world's most empowered characters and stories,” he said.

“Working with SM Entertainment authentically expands the Marvel Universe of products into K-pop culture in a cool, original way, since the SuperM members are Marvel fans themselves.”

The SuperM x Marvel Collection is available only at SuperM's Official Web Store and ranges from $15 to $120.

Watch the trailer below: