Vision
We are the most accomplished, most trusted, and most credible non-government organization in the Philippines; the leader in serving and uplifting the lives of the underprivileged members of our society through Serbisyong Totoo and the responsible use of media.
Mission
We uplift the life of the underprivileged Kapusong-Filipino all over the Philippines by:
• Providing quick-response relief operations to fulfill their most immediate needs in times of crisis.
• Undertaking health, nutrition and medical projects to promote greater equity in health.
• Carrying out developmental programs designed to promote education and foster learning.
We value our relationships with our local, national and international partners, and recognize the impact that they have on our capability to provide help to those who need it most.
We are committed in ensuring sustainable operations to enable us to continue being a "strong bridge" for our donors and beneficiaries by actively promoting the Foundation's initiatives to solicit sufficient funding.
In so doing, we effectively bridge the distance that comes between those who need help and those who extend a helping hand. As such, we recognize the power of media and its role in eliciting compassion and a sense of responsibility from our donors and in promoting volunteerism among Filipinos and we shall continue to use it responsibly as a means to achieve our organizational goals.
