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Report: 250 Apple 'spies' roaming CES tech show


Although it does not have a formal presence at the ongoing Consumer Electronics Show (CES) in Las Vegas, Apple Inc. has reportedly unleashed as many as 250 "spies" to check out the competition there.
 
Technology writer Mike Elgan said this could be another show of how Apple obsesses over events, and how the company closely tracks its business rivals.
 
"One example of this is that Apple, which is neither speaking nor showing at CES, has reportedly registered 250 employees to attend the show," Elgan said in a Google+ post.
 
Tom Krazit, who writes for digital content site PaidContent.org, said he bumped into Greg Joswiak, head of iOS product marketing for Apple, at the Central Hall of the Las Vegas Convention Center Tuesday.
 
He said they met just outside of Sony’s booth at the CES.
 
"Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes," he said.
 
He noted Joswiak's badge was "strategically arranged as to cover over his name and company affiliation, however, a nod to Apple’s penchant for keeping a low profile."
 
Krazit quoted Joswiak as saying he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.
 
He said Joswiak "seemed less than impressed with Sony’s booth but didn’t really want to get into a lengthy discussion."
 
Krazit noted Apple has not done any kind of trade show booth since it announced it was pulling out of Macworld after the 2009 show.
 
"But that doesn’t mean the company can’t learn anything from the way the rest of its competitors market their wares to industry professionals and the public. And it also allows for a first-hand report on which products or services are resonating with the crowds," he said. — TJD, GMA News