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Report: Google to penalize 'overly optimized' sites

March 18, 2012 10:52am

Search giant Google is planning to tweak its search results to stop websites with "excessive optimization" from gaining an unfair advantage over other sites.

Tech site SearchEngineLand.com quoted Google's Matt Cutts as saying Google is working on a search ranking penalty for such over-optimized or "overly SEO'd" sites.

"Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to 'level the playing field.' To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO," it said.

The site quoted Cutts as saying they are trying to make GoogleBot smarter and Google's relevance better.

Cutts was also quoted as saying Google will zero in on those who abuse the search, like placing too many keywords on a page or exchange too many links.

A separate report on CNET cited a Wall Street Journal report that Google may overhaul its search system with one that involves "semantic search." — LBG, GMA News




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