GMA News Online
Business launches new ‘dashboard’ for online sellers

June 5, 2012 6:25pm
What used to be a social networking site, is now claiming to be a ‘social shopping’ hub for online marketing.
To provide online entrepreneurs with technology solutions, Multiply on Tuesday said it launched “Merchant Dashboard” to “do the dirty work” for online sellers.
“Through a Merchant Dashboard, sellers can easily view traffic trends and get a view of the most visited product listings, get an easy to digest sales report with status on all orders, and run even promos on their Multiply shops with a discount code creator,” Multiply said in a statement released on Tuesday.
The new platform likewise provides detailed product listing, inventory management, and order tracking.
To strengthen buyer confidence, Multiply installed a “Buyer Protection Program,” which provides reliable merchants with a ‘Trusted Badge.’
Aside from credit card payment, it also added other payment gateways such as Paypal, GCash, and over-the-counter payments at Banco de Oro, and Bank of the Philippine Islands.
“There seems to be reluctance on trade through the Internet due to a lack of accreditation and guarantees…” said Jack Madrid, Multiply Philippines country manager. “We wanted to retain the shopper-seller interaction while providing a simple and secure way to pay online.” 
According to Multiply, the most transacted items online include gadgets and electronics, fashion apparel and accessories, shoes, cosmetics, digital cameras, mobile phones and accessories and even discount vouchers and tour packages.
Philippine online shopping is still in its infancy but there are strong growth trends in Internet usage among the upscale class under 30 years old who live in key cities like Metro Manila, Cebu and Davao, the social shopping website said.
Of Multiply’s 5.5 million users in the Philippines with, about 130,000 are online merchants.
“There are several e-commerce trends and opportunities that Filipinos need to bank on. In the future, we will see a more liberalized retail market that is borderless and certainly bigger,” Stefan Magdalinski, chief executive officer at Multiply Global, said in the same statement. —Rouchelle Dinglasan/VS, GMA News
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