Is the 'racist' BAYO advert real?
This elicited a wave of criticism across cyberspace, culminating in an article on tech site Mashable that highlighted peoples' reactions to the manifesto.
"The campaign said being Filipino isn't enough. You should be 1/2 another nationality to amount to something, preferably Caucasian," tweeted Marikit Singson.
"The message is....you have to be mixed race Filipino to be beautiful? WTF?" said the tweet from "Joshua".
The Mashable article also went on to point out that the advertisement "is no longer available on the brand’s Facebook page".
"I assume an ad agency made this ad. If this assumption is correct, they must have gone through the proper process of coming up with studies and FGD's to see the different possible interpretations to the ad. Either they took a lot of shortcuts (yes, the grammar is not so good), or the message is deliberate. Which one is it? (or did I miss other possible conclusions?)," wrote Rene Salvador San Andres."I want to know kung agency ang gumawa nito. if so, anong agency? LOL. Poor Bayo. Tsk," added Paul Andrew Pisig."very wordy..wonder hu's the ad agency?lol," said Margaret Kate Sy.
BAYO's official statement
"We at BAYO deeply apologize for the message our campaign has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against," Agustin said.
"Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way," she added. — ELR, GMA News