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Dumb Ways to Die plush toys coming soon!

January 22, 2014 9:56pm
The unfortunate yet adorable characters from Dumb Ways to Die have come a long way from a viral Metro Train public service announcement video to a smartphone game. Now they're bound to make us squee! as huggable plush toys, according to a report by media outlet Creativity Online
Hair-on-fire guy, pirhana and rattlesnake victims, and all their other clumsy commuter pals will be available in pocket-sized and 30-inch cuddly stuffed toys:

Australia's Melbourne Metro launched this new line of toys as an extension to its award-winning safety campaign. The plushies will be available in the first quarter of this year, the report assured.
"We never set out for this to be a goal and it certainly didn't factor into anything around determining the creative," Metro General Manager-Corporate Relations Leah Waymark told Creativity Online.
"But countless people asked, 'Where can I get the t-shirt?' We had a lot of people who produce items approach us, from t-shirt makers to toy makers, to people who wanted to produce TV shows. But we narrowed it to what we thought would be most important, and that's the brand integrity. This was not about finding another revenue stream. Finding a way to engage with people in different ways and keep the conversation alive was foremost."
The toys were manufactured by New York-based manufacturer Commonwealth Toy and Novelty, the same guys that gave us plush versions of characters from Angry Birds, Duck Dynasty, and Family Guy. Waymark told Creativity that Metro is working with a number of agents around the world for wider distribution.
The article also said that Metro is working with advertising agency McCann Melbourne on developing more content and seeking developers for the next version of its mobile game.
"Obviously, if you go down the licensing road, you'll need more content to support it," Waymark told Creativity. "We just see this as a way of keeping (Dumb Ways to Die) alive." — TJD, GMA News

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