Son Ye Jin has a message for her Filipino fans in local telco ad
Korean actress Son Ye Jin is officially the face of Smart Communications' latest campaign, making her the second Korean endorser for the telecommunications giant.
Two months ago, her Crash Landing On You leading man, Hyun Bin, was tapped to be the face of Smart Ako Campaign.
During a digital media conference on August 3, Son Ye Jin gave a message for her Filipino fans.
"Hello, Philippines, I am Son Ye Jin. Thank you for your time in joining us in this digital launch for my Smart Campaign.
"As much as I want to be there in person, I am not able to fly there due to travel restrictions.
"Good thing we have technology and fast internet connection with Smart. I am very happy to be part of the Smart family.
"Mahal ko kayo, Smartees!"
The Crash Landing on You lead actress shared that she wanted to visit the Philippines to shoot the advertisement, but wasn't able to travel due to restrictions in line with COVID-19 precautions.
"I was very happy, actually I wanted to go to the Philippines and shoot. And the fans who loved the drama, sent me so many messages of support on social media.
"I am really happy to shoot an advertisement for a Philippine brand, and it's even better because it's a Smart advertisement.
"It's just so sad that I could not come to see all the fans in person, but I'm always very thankful and happy to be able to meet them this way."
Asked what she's like off the camera, Son Ye Jin modestly answered that she's just an ordinary girl.
"There's nothing special about me. In front of the camera, I'm always in character with the given role so I tend to stick to it. But behind the camera, I think I'm just ordinary. I'm the same as you guys."
Smart Communications Inc. / Son Ye Jin's Smart Signature ad
Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart shared that Son Ye Jin prepared for her ad and studied her lines prior to the shoot.
"Ye Jin actually asked for a copy of the storyboard two weeks before the shoot. She wanted to see if she could actually deliver 100% of the English speaking lines all by herself."
She added, “Son Ye Jin's appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish.
"This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online."
Alfredo S. Panlilio President and CEO of Smart Communications, Inc. and Chief Executive Officer of the PLDT Group also praised the actress, "She was very warm. In fact, she said she wanted to do the shoot in Manila.
"She wants to visit our fans here. She was a very genuine person, very simple."
Watch Son Ye Jin's Smart campaign:
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'Crash Landing on You' star Hyun Bin teases fans in new video for telecom brand