Sofia Pablo signed as the first Filipina endorser of Thailand's best-selling jelly juice drink

GMA's next generation leading lady Sofia Pablo is the first Filipina endorser of Thailand's best-selling jelly juice drink as she officially signed an endorsement contract with Jele Beautie Philippines on Wednesday, February 22, in an intimate event held in Bonifacio Global City, Taguig City.

The Luv Is: Caught in His Arms actress was seen looking radiant wearing a hot pink dress during the contract signing together with the brand's executives led by GCRM Philippines COO Adrian Gacrama and SNNP Thailand Business Development Director Piroon Savettanan. Present also in the event is Sparkle GMA Artist Center's Senior Talent Manager Tracy Garcia.

In an interview with GMANetwork.com, Sofia shared her happiness as she signed another endorsement and this time with an international brand.

“Nakaka-proud po kasi nung nalaman po ng friends k,o ng glam team ko, ng family ko. Sabi nila, 'Ha? Endorser ka nun? E, favorite ko yun e.' As in sobrang dami pong may favorite so I'm really honored na ako 'yung naging endorser ng Jele Beautie kasi I know it's a brand na marami po talagang gumagamit and it's a brand na you can be proud of na you are endorsing,” she shared.

Sofia is also happy that she was handpicked to be the first Filpina endorser of one of Thailand's best-selling products.

'Yun nga po first endorser in the Philippines, and international brand, super duper happy and more to come,” she said.

In the said interview, the actress also shared her thoughts on how to be an effective brand endorser.

“Para sa akin 'yung effective po talaga yung kailangan ginagamit mo po talaga siya, iniinom or kinakain mo po talaga kasi mahihirapan ka mag-endorse ng brand kapag hindi mo alam kung ano yung sasabihin mo about the brand. Like kunwari mag-endorse po ako ng pagkain, e hindi ko naman talaga siya hilig, paano ko naman po i-eexplain sa tao na hindi, gusto ko 'to kasi ganito. So mahirap kapag hindi mo talaga gusto 'yung brand. So I'm really happy na lahat ng endorsements ko totoong gusto ko po talaga siya,” she claimed.

Recently, Sofia was also awarded as the Most Admirable and In-Demand Young Actress of the Year in the 2023 Asia's Royalty Awards.

Meanwhile, after the successful run of their first-ever primetime series, Sofia, together with her onscreen partner Allen Ansay are set to star in another digital series of GMA Public Affairs titled In My Dreams.

SEE MORE STUNNING PHOTOS OF SOFIA PABLO IN THIS GALLERY: