GMA News and Public Affairs’ ‘Dapat Tama’ campaign wins Anvil Award

The Public Relations Society of the Philippines (PRSP) recognized GMA Network’s “Dapat Tama” electoral advocacy campaign at the 49th Anvil Awards on Feb. 26. “Dapat Tama” earned merit honors in the Public Relations Programs in a Sustained Basis category.

Produced for the voters of the 2013 mid-term elections, “Dapat Tama” urged the public to “do the right thing” and cast their ballots according to their conscience.

Various materials and formats were utilized for the campaign, including the music video of Gloc 9 and Denise Barbacena, public service ads, and voter-education programs and specials.

Vignettes and short films were also incorporated through the artistic works of independent filmmakers and actors, bringing to the screen socio-political realities and election-related issues.

PRSP acknowledges Anvil awardees as symbols of “excellence and quality” in the local public relations industry.

Receiving the award for GMA are (in photo) Regina Estrada, Executive Producer; Neil Gumban, AVP for Public Affairs; and Gemma Gonzaga, Production Manager.

Press release from GMA Network