17th PHILSME Business Expo draws high turnout, positive feedback from SME visitors

Over 10,000 visitors, mostly small and medium enterprise (SME) owners, explored innovative solutions to help them grow their businesses at the recently-concluded 17th Philippine SME Business Expo and Conference (PHILSME) Entrepreneur and Franchise Edition.

Held at the World Trade Center Metro Manila on November 28 and 29, the event gave SME owners valuable access to key solutions and opportunities from 180 brands.

“What stood out this edition was giving more space for franchising opportunities – which people were genuinely happy about. SMEs came looking for the right solutions, entrepreneurs came looking for the right fit, and businesses connected with intention. That focus is exactly what PHILSME exists to support,” said PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla.

“Our MSMEs are not just part of the economy – they are the economy’s backbone,” added Department of Trade and Industry Assistant Secretary Grace Baluyan in her keynote speech.

Visitors fill the conference area as PHILSME begins its two-day program of business mentorship and SME-focused learning sessions.

The PHILSME Entrepreneur and Franchise Edition featured a diverse lineup of business mentors and industry experts who shared their insights at the expo.

The speakers included Francis Kong, Dean Pax Lapid, Jonathan Yabut, Myrna ‘Mommy Negosyo’ Natividad, Reymond ‘Boss RDR’ Delos Reyes, Kimberly ‘Kimilu’ Lu, and Kween Yasmin.

Corporate leaders also contributed valuable insights during the expo.

Norman Cloyd Sebastian, Vice President, Sales Distribution Department – Marketing Division of Toyota Motor Philippines shared perspectives on mobility and business expansion.

Joseph Jerome Francia, First Vice President and Head of Operations of GMA International led the GMA Pinoy TV panel in showcasing stories of overseas Filipino workers (OFWs) who progressed into overseas Filipino entrepreneurs.

The expo also featured two community-focused gatherings: the PHILSME Business Network New Members Awarding Ceremony and an exclusive Networking Night attended by PHILSME Network members, exhibitors, and sponsors.

Exhibitors underscored the high intent and preparedness of their SME visitors, who arrived with specific needs, engaged in in-depth discussions with exhibitors, and evaluated multiple solutions.

This resulted in stronger follow-ups and more meaningful interactions than in previous PHILSME editions.

This year’s expo was supported by 19 sponsors, including Toyota Motor Philippines as Diamond Sponsor and GCash for Business, Taho Story, USA Poultry & Egg Export Council, Benchmark, and Canva as Platinum Sponsors.

The strong turnout and positive exhibitor feedback prompted companies to secure their booths for the 18th PHILSME slated on May 22 to 23, 2026 at the SMX Convention Center, Pasay City.

Exhibitors aiming to be part of the next edition and achieve their sales goals may apply at philsme.com/exhibit. For partnerships, sponsorships, and additional information, visit philsme.com.