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Multiply to close down for good May 6


Despite a brave attempt at reinventing its core business, social network turned online marketplace Multiply.com is finally closing its doors on May 6. "About a year ago, our local Multiply teams were given the mighty challenge of totally re-inventing the company," explained Stefan Magdalinski, Multiply CEO, in a press statement. "After much effort, we are forced to admit that we were not able to pull it off. I’m proud of my team for their diligence and determination, despite the disappointing outcome," he added. On the afternoon of Friday, April 26, Multiply's main page contained the following statement:

We regret to announce that Multiply will be closing on May 6, 2013 and ceasing all business operations by May 31, 2013.
 
Multiply will maintain normal site operations through May 6. We will use the rest of May to make sure the all accounts are settled and that merchants receive full payment for all the transactions they completed on our platform. This will also provide our merchants with time to find and migrate to alternative ecommerce platforms, settle all payments on items bought and delivered, and to minimize disruption to their businesses.
 
Multiply will ensure that you receive all funds you earned on the platform no later than May 31, 2013. We will close the actual marketplace sooner, on May 6, 2013, to ensure that all orders have sufficient time to complete and be delivered to your customers before the end of the month.
 
Merchants who have premium subscriptions should contact our customer support and we will ensure that they receive a full refund for the un-used time on your subscription.
In its heyday, Multiply was a very popular social network among Filipinos, rivaled only by Friendster. But both companies have had to reinvent themselves in an effort to regain market share lost to social networking juggernaut Facebook: Multiply transformed itself into an online marketing site, while Friendster has since become a "social discovery and gaming" site. — GMA News