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Twitter exec lauds AlDub as 'global phenomenon'


The ongoing AlDub "kalyeserye" is such a big deal on Twitter that no less than one of the microblogging juggernaut's own head honchos stood up and took notice.
 
“Aldub is a global phenomenon on Twitter and shows how our platform as the social soundtrack to TV has really connected Filipinos who love a good love story,” said Rishi Jaitly, vice president of Media, Asia Pacific and Middle East, Twitter. “We can’t wait to see if the live, public Aldub conversation can set global records by uniting their passionate fans, the nation and the world on Twitter.”
 
 
On September 26, a total of 25,652,800 Tweets used the hashtag #ALDubEBforLOVE, outdoing both the Super Bowl XLIX (25.1 million Tweets) and the 2015 Video Music Awards (21.4 million Tweets).
 
The most shared Tweet, which was viewed close to 4.8 million times, was from Maine herself:
 
 
The other top tweets for the hashtag were:
 
 
 
 
 
 
 
The hit global phenomenon has made even local tech companies sit up and take notice. 
 
This prompted a local telco to launch an Unli Twitter promo to allow more people to join in on the conversation. 

“It is amazing how the Aldub story on TV has become a shared experience that spills over to Twitter on a daily basis, where passionate fans converge and express their sentiments in real time,” said Evelyn Jimenez, Prepaid Marketing Head of Smart Communications. 
 
The weekend of October 3 is expected to be another big milestone for the Twitter tandem Maine is set to go to the Eat Bulaga studio to visit Alden. — Bea Montenegro/TJD/JST, GMA News
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