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Palace releases Brillante Mendoza-made TV ads in anti-drug campaign


The Presidential Communications Office (PCO) on Friday released its anti-drug campaign videos made by award-winning film director Brillante Mendoza.

The TV ads focus on how drug abuse ruins family ties.

Just like his critically acclaimed films, Mendoza's anti-drug ads depicted a hopeless world for drug users and pushers.

But this time, the video reminded the public that it is never too late to be a "partner for change," the Duterte administration's catchphrase in encouraging Filipinos to help the government.

The videos revolve around a negligent father who is a drug addict and a hardworking overseas Filipino worker mother whose son is a drug user.

“The advertisements will target the Filipino families who might be dealing with problems caused by drug abuse. All hope is not lost; the time to end illegal drug-dependence is now,” PCO chief Sec. Andanar explained.

The videos were directed by Mendoza for free, PCO said.

As endorsed by the Movie And Television Review And Classification Board (MTCRB), a 30-second version of each of the videos will be aired on TV and on cinemas nationwide. —NB, GMA News

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