Save the Children, ‘Ice Age’ partner to promote the use of ICE cards

Save the Children invites parents to live in an ICE age—but not the frosty kind.

The organization has partnered with "Ice Age: Collision Course" to promote the use of "in case of emergency" cards (ICE cards), a simple piece of paper that could prove to be useful in times of crisis.

ICE cards contain pertinent information like your contact details and your child's medical needs, which are useful to emergency response teams.

Through SavetheChildren.org/ICE, parents can easily make cards for their kids.

Save the Children shared data from a poll by the National Center for Disaster Preparedness, Columbia University revealing that 41% of American families don't know where their child would be evacuated to in case of emergency.

In the Philippines, the Metro Manila Development Authority (MMDA) is pushing for disaster preparedness with earthquake drills—but aside from knowing how to keep yourself safe, an ICE card is a simple item that could make a quick reunion more possible if or when disaster strikes. — AT, GMA News