Ariana Grande just switched her iconic high ponytail for mermaid waves and we're here for it

If there's one thing Ariana Grande is iconic for, it's her high ponytail hairstyle through the years. But for the first time this year, the pop star showed a different side of herself by letting her hair down!

On Instagram, Ariana shared photos of herself sans her signature pony, hair styled down in mermaid waves.

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The sudden change of look was for her beauty brand, r.e.m beauty.

In the photos, Ariana could be seen sporting the products from her freshly dropped "chapter 2: goodnight n go" collection.

Ariana launched r.e.m beauty in November 2021. As of this writing, the brand has over 1.2 million followers on Instagram. —Hermes Joy Tunac/JCB, GMA News