A scoop above the rest

Have you ever wondered how something becomes a national symbol? A quick trip down memory lane takes us back to araling panlipunan classes where we first encountered this concept.

Perhaps it comes naturally for Filipinos to assign meaning as to why the sampaguita is the national flower, or why the jeepney is the “King of the Road” because we collectively agree that these figures possess specific cultural and traditional qualities that stand out in their respective categories.

Some categories, like the national dish, even have the most divisive crowds. But regardless if you’re Team Chocolate or Team Vanilla, the seat for the nation’s best ice cream has long been taken. Since 1999, Selecta has cemented its place as the country’s go-to, family-favorite frozen treat brand.  

Here’s a checklist of qualities that prove why Selecta remains the #1 Ice Cream ng Bayan:

Iconic gold tub

Good product design catches the eye, but great product design turns heads. Selecta’s popular gold tub has earned a reputation of being easily identifiable from its color and silhouette alone-- donning the heart-shaped logo we’ve all come to know and love.

So much of its cultural relevance goes beyond primary function as these tubs are often repurposed in Filipino households for a variety of domestic uses (i.e., containers for refrigerated ingredients, makeshift plant pots, etc).

Nostalgic jingle

Growing up in 1990-2000s Philippines meant that you’ve hummed along or even stormed outside to the tune of the jingle “Tenenen, tenenen, tenenene-nen” blasting from the speakers of a nearby Selecta ice cream cart. Neighborhood kuyas in Selecta carts might have lessened in recent years, but the vibrant, melodic reminder of ice cream afternoons still sticks to this day.

Multiple heritage flavors

With a taste for excellence, Selecta proudly houses a wide selection of bestselling flavors. For lovers of the classics, Cookies & Cream, Rocky Road, and Double Dutch bring back the sweet joy of childhood weekends with the family.  

When in the mood for some indulgence, Coffee Crumble, Choco Almond Fudge, and Pistachio and Cashews will delight your taste buds with a kick of coffee, chunks of fudgy brownies, and a nutty twist you’ll crave constantly.

When you’re thinking of something fruity, Avocado Dream and Strawberries N’ Crème will be your best picks, crafted with high quality avocados and strawberries!

For simple panlasang Pinoy cravings , enjoy Quezo Real and Ube Macapuno proudly made with all-so-familiar ingredients like cheese bits, kakang gata, and real macapuno.

Enjoyed anytime, anywhere, and with anyone

Holding the #1 Ice Cream ng Bayan title is no simple feat. With this big of a claim, there should be no contentions. True enough, people reach for Selecta— in supermarkets or convenience stores; alone or with company, for any reason and any season.

No other ice cream brand has secured its sweet spot in the Philippine market much like they have.

Spanning generations of consistent quality and deliciousness, Selecta is undisputedly a scoop above the rest: a national symbol of how Filipino families and communities are brought together by heartfelt moments served best with a side of superior ice cream.

Scream out a “Sarap ng weekend!” with a tub of your favorite Selecta Bestsellers!