Help strengthen a child’s resistance against sickness

Children at a young age are bound to encounter new things that will pique their curiosity and interest. As they explore the world around them, it is important that they develop a strong immune system early on especially in a country with an unpredictable weather condition. Together with other factors, a weak immune system may make children more vulnerable to sickness when they go out of the house – either when they go to school or when they play with their friends.

According to the 8th National Nutrition Survey of the Food and Nutrition Research Institute - Department of Science and Technology (FNRI-DOST), four out of five school children suffer from lack of iron, two out of five from lack of zinc, and seven out of ten from lack of vitamin C. This is called micronutrient deficiency. Without adequate intake of these key nutrients, children may become more susceptible to getting sick. To help protect your child from illnesses, here are a few tips to remember.

Prepare them with necessary items to face the erratic weather.
No matter what the weather is, your child must be prepared with the right items when they leave home. Prepare a kit where they can keep an umbrella or a jacket in case of sudden downpours, cap for sunny days, daily sunscreen, an extra shirt when they need to freshen up, and a water bottle to ensure they stay hydrated by drinking the recommended amount of water throughout the day.

Have them practice good grooming and hygiene.
Teach your child to wash his hands regularly and thoroughly to avoid catching and spreading diseases. It also helps to send a bag of personal hygiene essentials like soap, towel, toothbrush, and toothpaste for your kid to use when needed.

Give them balanced meals every day.
Nutritious and balanced meals are critical for a child’s strong immune system. To help you prepare their meals, follow the Pinggang Pinoy guideline in the Nutritional Guidelines for Filipinos developed by FNRI-DOST. This will make sure your child has enough Go, Grow, and Glow foods to provide them the energy and nutrients they need for a strong body.

Provide a glass of fortified milk for them every day.
Aside from balanced meals, make sure your child drinks milk that is fortified with nutrients such as iron, zinc, and vitamin C. Remember to choose milk that has been developed by experts to help fight micronutrient deficiency.

BEAR BRAND® Fortified Powdered Milk Drink has TIBAY-RESISTENSYA Nutrients 100% Vitamin C, 3x More Available Iron and High Levels of Zinc. BEAR BRAND® Fortified Powdered Milk Drink is the only proven and studied milk drink (test conducted in 2016 by FNRI-DOST) developed with FNRI-DOST’s recommended nutrient levels to help fight micronutrient deficiency amongst Filipino Families.

Give your child a glass of BEAR BRAND® Fortified Powdered Milk Drink everyday para ang TIBAY niya, ALWAYS PRESENT!