New local beauty brand debuts with 3 essentials for a fuss-free routine

Attention, beauty junkies: There’s a new local brand in town!

Ferca Beauty has officially launched in the Philippines, and it’s all about making routines easier and simpler without compromising the quality and fun of doing your makeup.

At an event held at the Century City Mall’s Events Center, the homegrown brand debuted with its initial product lineup: a lip gloss, a lip and cheek tint, and blush.

Speaking to GMA News Online, Ferca Beauty general manager Isabella Oca-Biron said that the brand's premise is that makeup doesn’t have to be too fussy or too serious; it should be fun.

She also shared that the beauty brand is a product of Endure Medical, one of the country’s leading medical equipment suppliers.

“Ferca Beauty came like a project of Endure Medical to diversify and tap into the beauty industry,” she said.

“Coming from the medical industry, we already have credibility, and I think that’s very important because medical supplies and equipment really need to meet high standards, so we bring that [same standard of quality] to our makeup products,” she added.

For its initial release, Ferca Beauty has introduced Lip & Cheek Flush, Lip Gleam, and Blush Bloom – each with an introductory price of P199.

Lip & Cheek Flush is a light and hydrating water-gel tint that is non-sticky and long-wearing.

Meanwhile, Lip Gleam is a lip gloss that leaves your lips plump and dewy with high shine and a non-sticky formula.

Rounding up the trio is Blush Bloom, a creamy blush stick that can also be used as eyeshadow or lipstick.

Ferca Beauty is available online via TikTok Shop and Shopee. —JCB, GMA Integrated News