A scalpfie to change your perspective

In the social media age, selfies have become a quick way to broadcast your presence or make a statement. They can range from cute and silly to serious and intense that they sometimes mean more than just displaying a pretty picture for likes and follows.

Recently, two Kapuso stars graced us with a new kind of selfie. Ashley Ortega and Rere Madrid were spotted taking their photos in front of tall mirrors that showed them from a new perspective. These high angle shots revealed parts of them that aren’t usually highlighted in selfies – their scalps! Did they just start a scalpfie trend?

Posting their scalpfies on social media resulted in new conversations on hair care. This is exactly what the mirror installations aimed to create. People found a fresh perspective that flipped the script on keeping your tresses in tiptop shape.

We prioritize making hair softer, shinier, and stronger by fixating on conditioning and moisturizing each strand, yet how we treat our scalp is rarely part of the dialogue. Now, there’s a shift in focus to improve hair care by starting at the roots. Dove’s Derma Scalp line makes it possible!

By changing our perspective on hair care, we can nourish and strengthen every strand by making sure that we start with a healthy scalp. Dove Derma Scalp serum, shampoo, and conditioner support the starting point of beauty built on a good foundation.

Scalpfies may be simple but Ashley and Rere’s Dove mirror scalpfies became agents for change. It helped reframe the way we approach hair care. The moment they looked at themselves from a new angle, they found what truly matters: a healthy scalp to achieve healthy hair.