Kindle gets colorful makeover, including new Ube variant

The Kindle now comes in ube purple!

Amazon has given its Kindle lineup a redesign, with the Kindle, Kindle Paperwhite, and Kindle Colorsoft getting slimmer designs, updated displays, and new color options including Ube.

The existing Kindle models now feature a redesigned display construction with a flush-front screen, removing the raised border around the reading surface. Their colors also extend seamlessly from the front to the back of the devices.

The refreshed lineup comes in Ube, Alpine Sky, Seaglass Green, Graphite, and Fig, depending on the model.

Kindle gets smaller and lighter

The new six-inch Kindle is the smallest and lightest option in the lineup. It comes with 16GB of storage, up to six weeks of battery life, and opens books up to 30% faster than the previous version.

It is available in Ube and Graphite, starting at $149.99 (around P9,380).

For those who prefer a more premium finish, the Kindle is also available with an aluminum back, 32GB of storage, and a matte finish. The aluminum version comes in Alpine Sky Aluminum and Seaglass Green Aluminum, starting at $189.99 around (P11,880).

New Kindle Paperwhite

The Kindle Paperwhite is also getting a thinner and lighter design while retaining features such as its waterproof build and adjustable warm light.

It has up to 12 weeks of battery life, while its updated display is designed to provide deeper blacks and sharper text. The 16GB Paperwhite starts at $199.99 (around P12,500) in Graphite.

The Paperwhite Signature Edition has 32GB of storage, an aluminum rear housing, auto-adjusting front light, wireless charging through a charging dock, and a double-tap page-turn feature. It comes in Graphite and Seaglass Green and starts at $249.99 (around P15,630).

Kindle Colorsoft gets redesigned color display

The Kindle Colorsoft, Amazon's color e-reader, is also getting a redesigned display. It is designed to provide a more paper-like color experience for content such as book covers, comics, graphic novels, and travel guides.

The 16GB Colorsoft is available in Graphite, starting at $289.99 (around P18,140).

Meanwhile, the Colorsoft Signature Edition has 32GB of storage, an aluminum housing, an auto-adjusting front light, double-tap page turning, and charging dock support. It comes in Graphite and Fig, starting at $319.99 (around P20,000).

Kids versions are also getting the refresh

The redesigned Kindle, Kindle Paperwhite, and Kindle Colorsoft are also available as Kids editions. These come with kid-friendly covers and 12 months of Amazon Kids+, which provides access to thousands of books and audiobooks.

The Kids Kindle lineup starts at $179.99 (P11,260).

New accessories join the lineup

Amazon also introduced accessories for its refreshed Kindle devices, including the $34.99 (around P2,190) Kindle Click, a Bluetooth remote for turning pages, and $79.99 (around P5,000) Page-Turn Covers with physical page-turn buttons.

A $59.99 (around P3,750) Charging Dock is also available for compatible Paperwhite Signature Edition and Colorsoft Signature Edition devices, while Kindle covers start at $39.99 (around P2,500).

The redesigned Kindle and aluminum Kindle are now available in several markets, including the US, Canada, Japan, Australia, and select European and Middle Eastern countries. The redesigned Kindle Paperwhite and Kindle Colorsoft are also available for preorder on a rolling basis in these regions.

Amazon has not yet announced availability for the Philippines as of its latest announcement. —Carby Rose Basina/JCB, GMA News