GMA Brandtalk
Tracking
Archives
#betterbottlecapchallenge: Something more challenging than kicking bottle caps
Last July, the Bottle Cap Challenge swept the entire Internet-verse as netizens around the world attempted to remove a cap from its bottle with a swift, roundhouse kick. The viral videos reached massive views and succeeded to involve even a handful of big shot celebrities.
But if you haven’t seen it yet, there’s a new craze that is sweeping social media. This time, the #betterbottlecapchallenge is not just about doing 360-degree kicks to spin caps off bottles; it’s actually challenging participants to shoot used recyclable plastic or PET bottles and their bottle caps in trash bins, in the most creative ways!
Senator Cynthia Villar, chair of the Senate Committee on Environment and Natural Resources took on the challenge, as seen in her Facebook post:
Senator Villar Takes On The "Bottle Cap Challenge"#MisisHanepbuhay takes on the #thebetterbottlecapchallenge to send a message to everyone about waste: "don't let your waste end up in oceans and landfills". Segregating and placing bottlecaps and bottles in the appropriate bin helps in making sure that the material can be reprocessed and used again and again. Ang Pilipinas ay isa na sa nangunguna sa dami ng plastic wastes na napupunta sa mga dagat. Senator Villar urges everyone to do their part, dispose wastes properly. The Single-Use Plastic Product Regulation Act of 2019 that she filed (Senate Bill No. 333) includes a direction to consumers to manufacturers to collect, recycle and properly dispose of recyclable plastics; non-recyclable single-use plastics manufactured; and/or in circulation in the general market. A big company earlier this year has set high standards for the rest of the industry to follow when they declared that they will collect and recycle every bottle that they sell. They have committed to even use at minimum 50% recycled material in their packaging, and invest in a billion-peso recycling facility that will start operating in 2020. #PhilippineSenate #notosingleuseplastic
Posted by Cynthia A. Villar on Saturday, August 10, 2019
More than a demonstration of one’s flair for effortlessly throwing PET plastic bottles into trash bins, the #betterbottlecapchallenge is seen as a way to challenge people to do their part in helping change the way they look at things that they use in a different light; and how this shift in mindset can positively impact their surroundings.
By being conscious of how they dispose of recyclable materials — like PET plastic bottles — as more than just 'trash', these materials are then seen as a valuable resource that has value, reprocessed, and used once more in another product or form.
In mindful consumption, people are encouraged to change their usage behaviors to prevent overconsumption and lessen household waste. This includes buying only what's needed, purchasing and patronizing second-hand items so they don’t end up in landfills, buying 'green' products that were created from recyclable or recycled materials using less resources, and finding value in materials such as glass, paper, plastics and aluminum cans, and reusing and recycling, instead of mindlessly throwing them.
Recognizing the role they play in helping raise awareness towards a vision of a World Without Waste, one beverage company has put on spotlight one of their long-standing packaging sustainability initiatives, which dates back to 1975 — the redesign and innovation of their beverage containers. Their conscious and continuous effort to identify potential solutions help create and enable an environment where recyclable packaging can be collected, processed, recycled, and safely reintroduced back into the manufacturing system.
Those who are up for the fun task should be able to show through pictures and videos their uniqueness and creativity in landing used recyclable PET bottles in designated collection bins, posting these in their social media accounts with #betterbottlecapchallenge, and tagging their friends and celebrities to challenge them to do the same.
Challengers can kick, flick, elbow, blow, frisbee, basketball spin, or even mind control the bottle caps and PET bottles towards the collection bins.
So, are you up to the # betterbottlecapchallenge? Show everyone how you kick an old habit goodbye by shooting your PET bottle in the most creative way!
